Since 2015, GPD has worked with Bloomin’ Brands on several initiatives for Outback Steakhouse including the design and documentation for their exterior remodel program as well as the development of a high-end and an economical prototype to position the concept for success in various markets.

Bloomin’ Brands set out to refresh and modernize their restaurant design to resonate with current customers and attract new ones. They also wanted to incorporate design elements that would drive consistency across remodels and new construction.

Our team collaborated with the Outback Marketing team to understand their revised brand standards and use customer insights to develop a strategy to guide design ideation. We utilized virtual reality as a design and decision-making tool to fully visualize materials, lighting, layout, and finish options across varying store formats.

The collaboration resulted in a upscaled Outback Steakhouse building called the “P57” that includes enhanced exterior and interior finishes, décor, and lighting and a smaller prototype dubbed “The Joey.” This smaller, more economical prototype includes many of the same P57 quality finishes while improving efficiencies of the restaurant.

The financial success of the new restaurant design has enabled Bloomin’ Brands to significantly expand its remodel program and provided the opportunity for our team to assist with the execution of the interior remodel program to drive consistency with the Joey design and bring positive impact to their business.